The scorching June is also the football season. In Germany, BYD outperformed Volkswagen to become the sole automotive brand sponsor for the 2024 European Championship in Germany — marking the first time a Chinese car brand has partnered with the European Cup.
BYD's ability to become the main sponsor of the European Cup demonstrates the brand's international influence and ambition.
Undoubtedly, football is a global sport and especially popular among young people, representing vitality, youth, aspiration, trend, and fashion. BYD, which has always positioned itself primarily as a family car brand, does not confine itself to the "ordinary" category. It has infused its new car designs with dynamic, energetic, youthful, aspirational, trendy, and fashionable elements. When it comes to vitality, dynamism, and fullness of energy, the Yuan family's products are certainly indispensable.
Taking the cabin of the Yuan PLUS (known as ATTO 3 overseas) as an example, its true creativity lies in creating the world's first intelligent cockpit with a sports fitness concept. The dumbbell-style air vents, grip-style door handles, and treadmill-style central armrest all exude the aura of sports hormones, while the sloping and low-slung exterior creates a diving sports posture. The harp-string door panel decorations are inspired by the rhythm of music during sports, and the muscle streamline console adopts skin-friendly materials, emphasizing environmental protection. The Yuan PLUS is also a breakthrough in BYD's design, just like BYD's first sponsorship of the European Cup. Coincidentally, the BYD Yuan PLUS is also the first product to launch BYD's overseas strategy, with cumulative overseas sales exceeding hundreds of thousands of units in just over two years, and sales in China exceeding five hundred thousand units, making it a solid global hit in the Dynasty family.
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The Yuan PLUS, equipped with BYD's most professional e-platform 3.0, brings improvements in safety, efficiency, intelligence, and aesthetics. It adopts a global design concept, led by world-renowned design masters to create a trendy appearance with a strong sense of the future and electric power. The luxury car-level chassis tuning brings precise control and driving pleasure that follows the heart, allowing pure electric SUVs to have control. The third-generation battery intelligent temperature control system's blade battery is increasingly stable and mature, providing continuous safe power for the vehicle.
The Yuan family is not solely supported by the Yuan PLUS — the Yuan UP, which was just launched in March this year, continues to expand the product channels of the Yuan family. Positioned as a 90,000-level CTB pure electric SUV, it has the advantages of being good-looking, fun, easy to drive, easy to park, and safe. In terms of styling, the Yuan UP retains the charm of the Dynasty family's dragon face while breaking traditional structures, reflecting a trendy and interesting dragon face aesthetics that achieves new breakthroughs based on the Dynasty family's language.Certainly, the royal family has always had a tradition of integrating Chinese traditional culture into their designs. The Yuan UP is no exception, featuring a "infinity" symbol extracted from the Chinese knot at its rear, symbolizing endless fortune and completeness. The interior's main dashboard and the front face's dragon whisker-shaped ambient light strip are in harmony. The dragon's curve smoothly extends to both sides and then rises at the air vents, creating the finishing touch. Functionally, the Yuan UP is positioned as the first car for young people and young families, offering a class-leading experience with the only model in its class equipped with CTB technology, ensuring that even a small car priced at 90,000 yuan is also more enjoyable and safer to drive.
It is also worth mentioning that, building on the integration of Chinese traditional culture in its exterior design, the Yuan family continues to incorporate the essence of Chinese culture—Sichuan Opera facial makeup—into its color schemes, full of vitality and playing with the national trend. This not only promotes the treasures of China's intangible cultural heritage but also reflects the attitude of "mainstream • quality • new national trend," achieving an intelligent and interactive experience. It allows more young generations to feel the charm of the collision between Chinese cultural heritage and Chinese manufacturing, and also embodies the unique vitality of "Yuan family's new youth, not the same YOUNG." All these elements will attract more young people to the Yuan family.
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